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"Philosophy of Education"

2010 year, number 4

MEDIA-EDUCATION IN THE CONTEXT OF FORMATION OF A HUMANISTIC MODEL OF THE UPBRINGING ACTIVITY

N. V. Yumasheva
Keywords: journalism, media teachers, amateur youth editions, social functions, value-semantic dominants, mass media
Pages: 228-234

Abstract

The article has the purpose to investigate the direction of evolution of media-education in Russia, in particular, the amateur kids and teens journalism. First of all, there is a problem to track the changes in the self-reflection of this educational sphere: the transformation of the value-semantic dominants in the consciousness of media teachers. The author undertook independent research that was done in stages during ten years. By means of the questionnaire survey and the subsequent comparative-historical analysis of the results, there are revealed the shift from the humanistic model of teaching and educational activity to the pragmatic one and the decrease of efficiency in the dialogue between media teachers and young journalists in the process of creation of amateur youthful mass media.