Home – Home – Jornals – "Philosophy of Education" 2009 number 1

The socio-economic and political changes in Russia have led to partial breakage of the "museum-society" ties. The museum is one of numerous subjects of social-cultural sphere having its own specific features in organization and social meaning. Today, it seems to be in little demand by the customers. It is connected with the fact that new approaches and principles are not applied to the administration of museums. As a result, though possessing rich expositional materials, museums cannot attract visitors. The author considers marketing of the museum as one of the most effective ways of solving the problem of incorporating the museum institutions into the life of modern society.