RUSSIAN MARKETING PHILOSOPHY AND MARKETING EDUCATION
S. G. Borisowa
Keywords: crisis of marketing, philosophy of modern business, marketing management concept, basic education, business education
Pages: 241-249
Abstract
A contradictory state of marketing theory and practice in Russia is analyzed in the article. On one hand, understanding the necessity of marketing as the most adequate concept of enterprise management is growing in the modern conditions. On the other hand, there is inadequate attitude towards this concept in real business (for example, there is a skeptical point of view on marketing technologies; and the influence of marketologists on our domestic management, especially higher leadership, is still insignificant). The author also touches upon the topic of improving the marketing education (not only in the higher educational institutions but also in the entire additional professional education as well).
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